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Vocus Book Club: Think Like Zuck
Getting inspired nowadays is tough – the world moves at such a fast rate that after you’ve spent all that time creating an amazing idea, chances are someone else has already done it. Bummer. Whether...
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Are Marketers Killing Creativity?
Not long ago, I was participating in a Twitter chat, the focus of which was Social Media ROI. At one point during the chat I became embroiled with a person who adamantly stated that if you worry about...
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Don’t Let Efficiency Destroy Creativity
Recently, I was sitting in a client meeting and we were talking to a vendor about ways the client could approach social media. The vendor said something like, “And you know, you can set up your social...
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